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Using packaging to make the emerging tea brand a hit—how distinctive!
event_note  04 Aug

Using packaging to make the emerging tea brand a hit—how distinctive!

    Deep in the secluded realm of the tropical rainforest in Menghai, Xishuangbanna Prefecture, Yunnan, thousand-year-old ancient tea trees coexist with the rainforest. The fertile soil and humid climate nurture rainforest tea with a natural, original flavor, bearing the imprint of an irreplicable flavor code. As an emerging tea brand from the primitive rainforest of Menghai, Yunnan, Senbai plucks leaves from ancient trees on high mountains, inherits traditional ancient tea-making techniques, and interprets the rainforest's message of "original ecology," "pure ancient trees," and "true health." It strives to make every tea leaf a narrator of Eastern aesthetics.

    In terms of design, the brand takes "rainforest ecology" as its root, builds its heritage on "ethnic characteristics," and adopts "natural aesthetics" as its visual language. From three dimensions—ecological credibility, cultural empathy, and aesthetic appeal—it constructs a belief in a natural and authentic lifestyle.

    — "True luxury is letting everything return to nature."

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