English
event_note
08 Dec
Gin packaging box
Mistero Gin, born in Naples, boasts a visual identity crafted by BasileADV and Rsztype. Centered on the core concept of "the fusion of sacred and secular," it leverages black-gold aesthetics, the papal tiara symbol, and techniques such as UV printing and hot stamping foil to transform gin into a "cult object" that embodies both ritual sense and modern charm. Through mysterious light and shadow as well as Neapolitan cultural symbols, it creates a spiritual luxury brand experience suspended between irony, elegance, and sanctity.
- Label:
- Colors & Symbols: Features black and gold as the main tones (both aesthetic codes and spiritual symbols). The core element is a papal tiara with green and red details, which not only anchors Neapolitan cultural identity but also responds to the theme of "the fusion of sacred and secular" through a modern interpretation of sacred imagery.
- Material & Craftsmanship: Uses black UPM paper as the base, combined with UV printing and hot stamping foil, resulting in a thick, high-end texture. Complemented by a Baroque-style screen-printed packaging box, the details reinforce the visual narrative of "ritual sense + luxury," making the label a carrier of the brand's "spiritual luxury" positioning.
