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event_note
18 Apr
Digital Embossing: Makes Chocolate Packaging Unforgettable at First Glance
Allo Simonne is an artisanal chocolate brand from Montreal, Canada, specializing in "Bean-to-Bar" premium series products. It excels in conveying the pure flavor experience of cocoa through masterful craftsmanship. Facing fierce competition in retail scenarios, the brand aims to refresh its packaging to establish stronger professional trust and visual recognition on store shelves.
Design Concepts and Highlights
The core philosophy of this design is: making "information itself" the visual focal point. The designer abandons traditional illustrative decorations, instead defining the brand identity system through "digital embossing + color block with negative space + professional typography".
- Digital Embossing Visual Centerpiece: The cocoa percentage of the chocolate is embossed as the main visual element, enhancing both functionality and brand identity simultaneously.
- Negative Space and Material Texture: Ample negative space, combined with high-quality paper and embossing techniques, conveys a sense of professionalism and premium texture.
- Serialized Color System: High-purity monochromatic blocks distinguish product series, ensuring both unity and easy recognition.
- Typography and Information Hierarchy: A refined typographic structure highlights key information, creating a clean and orderly reading experience.
The overall style is both calm and confident, accurately interpreting Allo Simonne's brand temperament: simple yet not simplistic, rational yet warm.
