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The simple and beautiful packaging of agricultural products
This "Mi You" rice product, which already has an interesting name, features a simple color scheme that restores the visual attributes of rice. Meanwhile, it depicts the rice itself and the surrounding natural landscapes in the style of traditional Chinese ink wash painting, hinting at the original ecological characteristics of the rice. The content of the picture is further enriched and extended, full of imagination.
The youthful packaging of agricultural products, on the one hand, conforms to the aesthetic preferences of the young consumer group. Contemporary young consumers tend to prefer packaging styles that are simple, fashionable, and full of a sense of design. By adopting bright color combinations, innovative graphic designs, and environmentally friendly packaging materials, traditional agricultural products can be given a modern touch and attract the attention of young consumers.
Of course, youthful packaging is not just a change in appearance, but also an upgrade of the brand's narrative mode. It should be noted that the youthful packaging should be based on the excellent quality of the product, avoiding falling into the misunderstanding of "emphasizing packaging while neglecting the product itself". At the same time, the packaging cost should be controlled to ensure that the price increase is within the acceptable range of consumers, and truly achieve the market value of added value enhancement.
