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Initio Parfums Privés is a niche perfume brand from France. The name "Initio" means "enlightenment," reflecting the brand's ambition to inject new vitality into traditional perfumery. By integrating scientific fragrance-making techniques, Initio is dedicated to creating unique and irresistible olfactory essences.
The brand's vision is to embody a transcendent spirit, awakening deep-seated desires in people through its perfume creations. Its fragrance style is defined by sensuality, opulence, and powerful allure, aiming to uncover the irresistible facet within everyone. Initio's perfumes often feature complex layers and unique formulas—take their classic "Oud for Greatness," for example. This scent uses natural agarwood, perfectly blending smoky, deep woody notes with cool, medicinal undertones, making it ideal for autumn and winter.
The packaging is sleek and elegant: the front of the box showcases the brand with embossed and hot-stamped logos, using different colors to distinguish various styles. For an extra touch of luxury, high-end handmade boxes paired with premium flocking paper further enhance the opulent feel.
