English
event_note
16 Jun
Creative design makes products stand out
In the highly competitive market of red wine products, packaging design is no longer just an external "clothing", but a direct conveyance of brand tonality and quality perception. Especially in the face of the high-end red wine market, design sense and creativity have become the key to influencing consumers' "first impression". The target customer group of high-end red wine often has a high aesthetic literacy. They not only pay attention to the taste and vintage, but also care more about the value and culture behind the brand. At this time, packaging design assumes the mission of "visually conveying brand value".
