
INFIYA is a functional tea brand inspired by meditation and healing.
Regarding the Design
The packaging of INFIYA tea drinks adheres to the core concept of "integrating nature with the brand, conveying functions through visuals, and highlighting value via details". The simple cylindrical can, paired with a dark green top, enhances the brand recognition of "INFIYA" while echoing the natural and healthy attributes of the tea drinks. Different products are differentiated by light green, soft pink, and pale purple, which respectively correspond to the functions of matcha's vitality, beauty and rejuvenation, and lavender's balancing effect. The plant embossments on the can body intuitively showcase natural ingredients. Texts like "100% natural ingredients", along with colors, patterns, and copywriting, comprehensively convey the brand value oriented towards health, nature, and functionality. This allows consumers to quickly perceive product characteristics, thereby enhancing brand recognition and product appeal.
Paper tube box
- Roll edge both top and bottom
- Each design have two PMS color
- Emboss logo and pattern