English
The coffee packaging contracted by colors is extremely wonderful!
Color psychology research shows that the rich use of colors can, to some extent, stimulate people's purchasing desire and sense of pleasure. And the packaging design with visual impact can also spread rapidly on social media, attracting more attention and discussion from young people.
BY-ENJOY launched the "colour for MCR" series of products for the MCR Micro Roastery on its 12th anniversary, with gradient colors as the main expression. The colors not only symbolize the wonderful journey story of the brand in the past 12 years, but also are analogous to the rich flavor and vitality of the product. The simple yet exquisite packaging design can reduce unnecessary waste and pollution, meeting the young people's pursuit of a simple lifestyle.
It can be seen that the creativity of coffee packaging plays an important role in attracting young consumers. Through the comprehensive application of strategies such as color and visual attraction, creativity and fun, emotional resonance and brand story, and social media dissemination, it is possible to design coffee packaging that not only conforms to the aesthetic taste of young people but also can resonate with them