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Simple Packaging: "Less Is More" in Product Design
Simple packaging is proving that "less is more" in captivating consumers.
Take the orange drawer box: It features a clean pattern of orange illustrations that match the real fruit inside. The vibrant, straightforward design makes the product’s identity clear and turns unboxing into a delight.
For cat-themed textile packaging, minimalist white boxes use cut-outs to highlight plush, cat-shaped textiles in soft colors. Subtle details like printed cat ears keep the look playful yet simple, letting the product shine.
Such designs succeed because they’re cost-effective, eco-friendly, visually clear, and emotionally engaging—showing complexity isn’t needed for a memorable impression.
Orange packaging
Single corrugated board+2PMS printing
Cat textile
Paper card+CMYK printing