English
Snack packaging design embodying the concept of "tradition and artisanal craftsmanship"
Project Brief
GUD-NUT is an Indian sweet made from pure palm sugar, often paired with roasted nuts to deliver a rich nutty aroma. Crafted traditionally by hand, this sweet’s packaging design fully embodies the authenticity and purity of its ingredients.
In terms of design, the packaging features soft color tones combined with illustrative elements and scenes of grandma making GUD-NUT—these evoke sweet memories for everyone, forging a strong emotional connection with consumers. It hints at the purity and quality of homemade craftsmanship and stirs feelings of nostalgia. Meanwhile, the packaging integrates the brand’s heritage story, positioning the product as a carrier of "local flavor memories." While highlighting the purity of raw materials and the warmth of artisanal craftsmanship, it achieves a differentiated breakthrough in the competitive market through emotional value.
