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Japanese Packaging Design | Packaging Design of JINS Multi-functional Eyewear Series
Brand Background: JINS is a Japanese eyewear brand operated by JINS Co., Ltd. The company was established in Maebashi City, Gunma Prefecture in 1988, and opened its first store in 2001. JINS adopts the SPA (Specialty Store Private Label Apparel) model, integrating planning, production, distribution, and sales. The brand offers high-quality eyewear products at reasonable prices. Its features include fashionable and diverse designs, the lightweight "Airframe" series, and functional products such as the anti-blue light glasses "JINS SCREEN".
Creative Concept: JINS has launched a variety of eyewear products to meet different needs, such as anti-blue light glasses, reading-specific glasses, and anti-pollen glasses. The packaging design of these products aims to make it easy for customers to choose and purchase in the store. The packaging features a simple structure consisting of a paper glasses case and a paper sleeve, avoiding excessive packaging and can be reused as a portable glasses case. In addition, the designs that were originally different due to various functions have now been unified, and the graphic elements have been simplified to make the products more recognizable. The colorful design adds a grocery style, attracting customers to pick up and purchase the products in the store.
