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Packaging Design & Aesthetics: Wild Berry Packaging Merging Product Appearance with Nature through Die-cutting
SEVERYAG is a candy brand. Its products are wild berries wrapped in powdered sugar, and it has a series of products including bilberries, blueberries, blackberries, and cloudberries. The packaging design of its products is creatively designed according to the state of the products, highlighting the greatest features of the products.
The powdered sugar wrapping these wild berries is like snow, which has a strong connection with the cold winter. The structure of the packaging box is also innovative. After die-cutting, it forms a circular shape of a wild berry. With the wrapping of the powdered sugar, it is ingeniously combined with the winter snow scene.
Inside the box is an origami. There are various berry packages inside. The origami can exist independently after the packaging is used, and it can be used to decorate the winter. The complex die-cutting creates a good metaphor between the product and nature. At the same time, it enhances the user experience of the product and provides a very good way of interaction between the product and consumers.
