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Korean Packaging Design | Packaging Design of DOD's Limited Edition Outdoor Raincoat

Brand Background
DOD is an outdoor brand that places equal emphasis on functionality and fashion. It focuses on creating practical and innovative gear for outdoor sports and travel enthusiasts. The launch of this Limited Raincoat Pack Launching Kit aims to showcase the brand's profound understanding of practicality and brand experience through a unique design language. DOD's design style is characterized by simplicity and modernity, while also paying attention to user experience and brand interaction.

Creative Concept
Combination of Functionality and Brand Experience

• The design of this limited edition raincoat set takes "lightweight and practical" as the core concept. By combining simple yet attractive visual design, it highlights the outdoor characteristics and high-end positioning of the product.
• The packaging not only protects the product but also provides a richer user experience. For example, it features a convenient opening and closing method and the durability of the packaging materials.

 

Visual Language and Packaging Design

 

• Graphic Design: The design mainly features simple and geometric patterns. Through abstract raindrop and outdoor element symbols, it conveys the functional characteristics of the raincoat and evokes associations with outdoor scenes.
• Color Scheme: The main colors are black and white, complemented by bright colors with high contrast as accents. This enhances the visual impact and at the same time conveys a modern and fashionable brand tone.
• Text Layout: The brand name and product information are presented in clear sans-serif fonts, which not only conforms to the attributes of functional products but also enhances the brand's sense of professionalism.

 

Materials and Craftsmanship

 

• The packaging uses recyclable materials, meeting the environmental protection needs of contemporary consumers. The waterproof materials of the packaging highly match the attributes of the raincoat product, and at the same time, it improves the overall texture.
• The craftsmanship of both the inner and outer packaging is meticulous, emphasizing a high sense of quality and consistency with the brand.

 

User Experience and Interaction

 

• Every detail in the set reflects the brand's attention to user experience. For example, the packaging is designed to be easy to carry and reusable, which also increases the added value of the product.
• The brand has also designed additional items, such as brand badges or stickers, to enhance the interaction and emotional connection between users and the brand.