English
Loosey-Goosey Baking Powder: Writing "Bad Moods" into the Packaging's Narrative
Brand Background: Loosey-Goosey is a brand specializing in baking powder products, dedicated to creating a relaxed, warm, and emotionally healing baking experience. The brand name originates from the English slang "Loosey-Goosey," which means relaxed and carefree. The brand hopes that users will feel as 轻松自在 (relaxed and carefree) and stress-free as when returning home while using its products. Founded by designer Enrike Puerto, the brand focuses on integrating "emotional experience" into packaging as its core concept, offering consumers not just products, but a moment of self-comfort through baking.
Creative Concept: This is a "storytelling" baking powder packaging design. The inspiration comes from "bad days": you wake up exhausted, skip breakfast with a sore back, but find solace in soft, delicious desserts upon returning home, gradually healing your spirit.
Thus, the packaging illustration is divided into two sections:
• Upper half: Expressing "emotion" – representing your state of mind during that day or moment;
• Lower half: Reflecting "feeling" – embodying the comfort and healing brought by food.
The packaging serves not only as a functional container but also as a visual "short story": each flavor symbolizes the end of a bad day, providing users with inner peace and companionship in the kitchen. The overall style is light, soft, and emotional, paired with minimalist typography to reinforce the brand's emotion-driven identity.
P.S.This box is made by paper tube and tin top&bottom.The body of box is paper tube.
