English
Packaging design - Coffee gift box
This is a coffee gift box packaging design from Vietnam, created for the brand KOKE. Derived from Norwegian, "KOKE" means "to brew coffee," reflecting the simple yet pure Nordic brewing method that brings unadulterated joy to coffee connoisseurs. Additionally, the Koke brand cultivates deep respect for Vietnamese coffee culture.
The gift box serves as a visual representation of this unique fusion. Vivid illustrations inspired by Vietnamese folk art depict the meticulous care coffee farmers take throughout the entire process - from planting and harvesting to processing and preparation. Each intricate stroke tells a story of the arduous yet meaningful journey, culminating in the pure enjoyment of coffee in every cup, offering a new perspective on the value of each sip.
The striking artwork details the complete cultivation process, highlighting key stages within the broader context to showcase the critical steps in coffee production. This visually traditional and significant design celebrates Vietnamese folk art and the hardworking coffee farmers, instilling in every consumer a profound appreciation for coffee culture with each cup.
