English
event_note
11 Apr
Flower tea can also be very "youthful" —— Interpreting the aesthetic of simple packaging with creative illustrations
In today's consumer market with visual overload, how can products catch the attention of young consumers at first glance? The answer may lie in the word "differentiation". Traditional flower tea packaging often features an elegant, refined visual style with complex patterns and texts. While it certainly showcases the profound heritage of tea culture, when facing the constantly emerging young consumer group, this form of expression seems to create a bit of distance. The new generation of consumers prefers a more straightforward, relaxed and interesting visual language. They yearn for individuality, appreciate creativity, and also place greater emphasis on the emotional resonance conveyed by products.
