English
The playful design of candy packaging awakens moments of joy, bringing simple happiness back into our lives
In this era of rapid pace, emotions are often overlooked, and simple joys are easily forgotten. People long to establish emotional connections with others. Especially when expressing love and care, they hope to convey not just words, but sincere feelings. Traditional candies are often regarded as ordinary snacks, yet the emotional value they carry has not been fully explored.
The core of Mini Big's brand communication focuses on "emotional value". Every purchase is an expression of love and warmth. Whether it's given as a gift to friends, lovers, family members, or as a small treat for oneself, Mini Big is the best way to "say I love you with candies".
Through diversified strategies such as social media, KOL marketing, and creative activities, we aim to build Mini Big into an emotional brand full of happiness. We endow each candy with a unique story and meaning, making the sweetness not only linger on the taste buds but also deeply touch people's hearts.
