English
With Chinese tea aesthetics, craft iconic tea packaging
In China, the etiquette of tea is not only a reflection of personal taste but also a form of social interaction. Whether welcoming guests or gathering with family and friends, a pot of fine tea and the rituals surrounding it always bridge the gap between people, adding a touch of warmth and harmony. Tea etiquette has become a medium through which people exchange emotions, convey blessings, and express feelings. A crucial aspect of spreading this tea etiquette lies in using packaging visuals to quickly capture the public's attention, intuitively demonstrating how the concretization of tea rituals is presented. Today, let’s take a look at a tea gift box packaging with strong communicative appeal.
It is reported that the product was initially inspired by the museum collection "Haiyan Heqing Zun" (a porcelain vase symbolizing a peaceful and prosperous era), reimagined in a modern context. The recent upgrade of the Haiyan Heqing product image aims to endow it with a new interpretation of value in the new era. Moving beyond the constraints of the original "Haiyan Heqing Zun" prototype, this upgrade seeks to establish an aesthetic expression of traditional culture from the perspective of the Zhengshan Tang brand. By using "Haiyan Heqing" (peaceful seas and clear rivers) as a cultural symbol, it aims to connect with the public's fundamental understanding of Chinese tea, creating an iconic product with a profound and aesthetically representative image. Together, it invites people to savor the century-old flavor of world-class black tea that has been passed down through generations.
