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Even the simplest packaging should accurately hit users' needs!
This Miaozhengzheng® "High Fresh Meat" cat treat stick is designed based on the simple, straightforward yet precise user needs mentioned above, committed to creating truly high-quality pet food that's worth repurchasing. "High fresh meat" is not only the essential competitive edge of this product but also the selling point information we most hope users will notice at first glance.
From a design perspective, "high fresh meat" is a hardcore concept that's difficult to express through packaging, making it challenging to form a trust endorsement for the product. When it must be the largest text on the packaging, the team faced the challenge of making the packaging design look good, youthful, and attractive.
The final packaging effect features "high fresh meat" in a neat calligraphic font in the largest size, paired with a prominent brand name at the top, real-life photos of the contents, and displays of special ingredients and functions. This makes the product more transparent, helping users become more familiar with the cat food and building trust through authenticity. In terms of color, the design team chose high-saturation and high-lightness color combinations to brighten the product, giving the brand more vitality and fun. Meanwhile, the packaging material uses a paper tube instead of a regular carton, enhancing the overall shape and allowing more cat treat sticks to be placed inside. With the silver cardboard color overlapping + partial white technology, the paper tube itself has a metallic luster. This shiny effect, on the one hand, perfectly echoes the product's selling point: making cats' fur beautiful.
