English
The Spring Festival gift box interprets Oriental luxury with "Blooming Wings"
The gorgeous logo of Bentley is composed of a pair of soaring wings, symbolizing the inheritance of performance and craftsmanship. To welcome the Lunar New Year, Bentley has collaborated with Transform Design from Taiwan, China, to launch the 2024 annual gift box system, aiming to carry the luxury brand culture through Spring Festival customs.
The design concept extends from the radiating pattern of wings, integrating the visual effect of classic diamond cutting to create a radial feather pattern background. This pattern symbolizes prosperity, festive atmosphere, and holiday blessings. A large-area gold stamping process is adopted to create visual focus. In terms of structure, a double-pull drawer hardcover box design is used, with synchronized patterns inside and outside the box, fully demonstrating the noble festive atmosphere. The red envelope boxes and Spring Festival couplets fully extend the same pattern, echoing the unified visual language of the overall system.
