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Children's Health Brands: Capturing Both Safety, Fun and Parental Trust
The packaging of children's health products needs to meet the needs of two core groups simultaneously - children's acceptance and parents' sense of security, and the design strategies often focus on "affinity" and "safety".
- Pediabest Children's Health Brand: Cartoon Narrative and Child-Resistant Design
Pediabest's packaging is dominated by rounded geometric shapes and bright macaron color schemes, paired with anthropomorphic animal and plant cartoon images (such as rabbits wearing nurse hats and stars holding medicine tablets), which reduces children's resistance to "taking medicine". The bottle cap adopts a double-locking mechanism (requiring pressing and rotating to open), complying with the ASTM F985 child-resistant standard. The back of the packaging features a "Parent Notice" information area, using iconic language to explain dosage and precautions, alleviating parents' anxiety about medication.
